Branding 101: How To Boost Up Your Small Business!
Brand is one of the most powerful tools you have when you enter the small business market. It doesn’t matter if your product is the best product on the market, if your customers don’t recognise your brand, it will be very difficult to grow your business. Developing your brand goes much further than the design on your flyers or the colour of your packaging. Your brand goes right to the soul of your business, and it is your brand that will connect with customers. Here are three tips to get you started on your branding:
Define Your Brand
Branding is not just your logo, your colour scheme or even your Facebook business page. It goes so much deeper than the marketing materials you provide to promote your business. A brand goes right to the heart and soul of any business, and in a small business you can really make it your own. To define it, you need to define what your business is all about.
Ask yourself questions like ‘Why do I sell this product?’ and ‘How do I want to make people feel when they come into my store or purchase a product from my website?’ Your brand can be a very emotional factor of your business, and it is the most powerful because the way you and your customers feel about your business is what will make them keep coming back for more. This is reflected in the way you talk to customers, the way you package your product, the products you sell and even in the way you deal with your vendors and suppliers. When defining your brand, it is just as important to get to know what is important to your customers as it is to know what is important to you and your business.
Branding is not just your logo, your colour scheme or even your Facebook business page. It goes so much deeper than the marketing materials you provide to promote your business. A brand goes right to the
Ask yourself questions like ‘Why do I sell this product?’ and ‘How do I want to make people feel when they come into my store or purchase a product from my website?’ Your brand can be a very emotional factor of your business, and it is the most powerful because the way you and your customers feel about your business is what will make them keep coming back for more. This is reflected in the way you talk to customers, the way you package your product, the products you sell and even in the way you deal with your vendors and suppliers. When defining your brand, it is just as important to get to know what is important to your customers as it is to know what is important to you and your business.
Keep It Together
Once you have established what you want your brand to be, you need to operate your business in accordance with that philosophy. This helps your brand be seen as cohesive and dependable. This trickles down from your logo and graphics to your website, packaging and products. Your customers should be reminded when they make a purchase from you that it was your brand that satisfied their needs.
According to this promotional products website, your visual promotion should be both stimulating and united with the message you are trying to convey, and you want to keep it uniform through all of your marketing platforms. While you should take notes from big brands in the way they market themselves, you should not try to mimic them. Keep your business all about your customers and your brand and be coherent in your marketing endeavours. Your brand identity should shine through every level of your business.
Work Together
Get involved with other small businesses to support each other. Small businesses have become more about community and many areas have formed collectives and guides for consumers about local businesses in the area. There are lot of initiatives that you can take part in to get your brand out there in the community, and working with other local businesses will reflect positively on your brand in the eyes of the consumer.
Defining your brand is as much about knowing your customer as it is knowing about yourself. Get involved with your community to learn as much as you can about your customers instead of relying solely on raw data. Today’s consumer purchases from a small business because it is a personal experience where they are treated as real people buying from other real people. Figuring out what your brand is and marketing it the right way will lead your small business into the hearts and homes of your customer base
According to this promotional products website, your visual promotion should be both stimulating and united with the message you are trying to convey, and you want to keep it uniform through all of your marketing platforms. While you should take notes from big brands in the way they market themselves, you should not try to mimic them. Keep your business all about your customers and your brand and be coherent in your marketing endeavours. Your brand identity should shine through every level of your business.
Work Together
Get involved with other small businesses to support each other. Small businesses have become more about community and many areas have formed collectives and guides for consumers about local businesses in the area. There are lot of initiatives that you can take part in to get your brand out there in the community, and working with other local businesses will reflect positively on your brand in the eyes of the consumer.
Defining your brand is as much about knowing your customer as it is knowing about yourself. Get involved with your community to learn as much as you can about your customers instead of relying solely on raw data. Today’s consumer purchases from a small business because it is a personal experience where they are treated as real people buying from other real people. Figuring out what your brand is and marketing it the right way will lead your small business into the hearts and homes of your customer base
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